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    AI search visibility report · 2026-04-28

    How AI assistants see hashicorp.com

    hashicorp.com has an AI visibility score of 79/100. The site passed 21 of 34 tests. Its strongest areas are Technical Accessibility and Content Structure. The areas to improve are Schema.org Markup and Content Freshness.

    How ChatGPT, Claude and Perplexity read hashicorp.com

    Readability85/100

    Result: strong. 4 of 4 tests passed.

    High clarity and professional tone. Jargon is used but usually accompanied by a brief explanation.

    Schema.org Markup0/100

    Result: weak. 0 of 5 tests passed.

    No JSON-LD script blocks were detected in the provided HTML, which is a significant missed opportunity for LLM indexing.

    Authority & Trust Signals75/100

    Result: average. 3 of 5 tests passed.

    Strong social proof with enterprise logos, but lacks specific publication dates and detailed author bylines on the homepage.

    Citation & Source Quality50/100

    Result: weak. 2 of 4 tests passed.

    Lacks external citations or primary data links on the homepage; content is primarily self-referential marketing.

    Content Freshness40/100

    Result: weak. 1 of 4 tests passed.

    No visible publication or modification dates found on the homepage beyond the copyright year.

    Content Structure90/100

    Result: strong. 4 of 4 tests passed.

    Excellent use of H1 and H2 tags with a logical flow. Semantic HTML is present but could be more descriptive.

    Entity Definition85/100

    Result: strong. 3 of 4 tests passed.

    Brand consistency is very high. The 'About' page is linked, and the IBM acquisition is clearly stated, defining the current entity state.

    Technical Accessibility95/100

    Result: strong. 4 of 4 tests passed.

    Excellent meta descriptions, social meta tags, and Next.js optimization for crawlability.

    How hashicorp.com can improve its AI visibility

    • Add JSON-LD Entity Schema (high priority)
    • Surface Content Freshness Signals (medium priority)
    • Define Proprietary Technical Terms (medium priority)
    • Optimize robots.txt for AI Crawlers (low priority)

    How hashicorp.com compares to its competitors