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    AI search visibility report · 2026-05-14

    How AI assistants see mcdonalds.com

    mcdonalds.com has an AI visibility score of 68/100. The site passed 24 of 34 tests. Its strongest areas are Content Freshness and Readability. The areas to improve are Schema.org Markup and Citation & Source Quality.

    How ChatGPT, Claude and Perplexity read mcdonalds.com

    Readability85/100

    Result: strong. 4 of 4 tests passed.

    Content is highly accessible, using simple language and short sentences suitable for a broad audience.

    Schema.org Markup30/100

    Result: weak. 1 of 5 tests passed.

    Basic ImageObject schema found, but missing critical Restaurant, Menu, and Organization JSON-LD.

    Authority & Trust Signals70/100

    Result: average. 3 of 5 tests passed.

    Strong corporate trust signals (contact, terms) but lacks individual author expertise for content.

    Citation & Source Quality40/100

    Result: weak. 1 of 4 tests passed.

    Lacks external citations or links to primary data sources for nutritional or sourcing claims.

    Content Freshness95/100

    Result: strong. 4 of 4 tests passed.

    Excellent recency with multiple 2026 dates and current promotional cycles.

    Content Structure70/100

    Result: average. 4 of 4 tests passed.

    Good use of sections but lacks a clear H1 and consistent heading nesting.

    Entity Definition75/100

    Result: average. 3 of 4 tests passed.

    Brand identity is very strong and consistent, though Person entities are missing.

    Technical Accessibility75/100

    Result: average. 4 of 4 tests passed.

    Good meta tags and social metadata, but heavy reliance on JS for core menu rendering.

    How mcdonalds.com can improve its AI visibility

    • Add Menu and Restaurant Schema (high priority)
    • Reduce JS Dependency for Content (high priority)
    • Implement Author Bylines (medium priority)
    • Add Authoritative Outbound Links (medium priority)
    • Optimize Heading Hierarchy (medium priority)

    How mcdonalds.com compares to its competitors