findlaw.com — AI Search Visibility Report
Overall score: 79/100
AI search visibility analysis for findlaw.com. LLMao scored findlaw.com 79/100 across 8 LLM-readiness categories including crawlability, semantic content, structured data, authority signals, and answer-engine clarity.
Analyzed URL
Category breakdown
- readability: 85/100 — Content is clear and accessible for a general audience despite the technical nature of law.
- schema_markup: 80/100 — Valid JSON-LD for WebSite and Organization, but missing specific content schemas like FAQ or Article on the homepage.
- authority_trust: 75/100 — Strong organizational trust but lacks individual author transparency on the homepage. Trust pages and contact info are excellent.
- citation_sources: 80/100 — High quality primary source links (US Code, Case Law), though specific inline citations are more prevalent on subpages than the homepage.
- content_freshness: 60/100 — No visible 'last updated' date on the homepage content, though the copyright is current. Recency is assumed but not explicitly signaled.
- content_structure: 90/100 — Excellent use of H1 and H2 tags with clear semantic organization of legal topics.
- entity_definition: 70/100 — FindLaw is well-defined as an entity, but lacks individual author entities on the analyzed page.
- technical_accessibility: 90/100 — Excellent meta descriptions and social meta. Content is highly accessible.
Top recommendations
- Implement Expert Author Attribution (Authority & Trust Signals): Add specific author bylines with links to professional bios (Person schema) for the 35k+ reviewed articles mentioned. LLMs prioritize content attributed to verifiable experts.
- Surface Content Update Dates (Content Freshness): Ensure 'Last Updated' dates are visible on all legal articles and included in the Article/WebPage schema. Legal information is highly time-sensitive.
- Expand Content-Specific Schema (Schema.org Markup): Expand JSON-LD to include FAQPage schema for common legal questions and Service schema for the legal forms offered.
- Strengthen Entity Definition (Entity Definition): Create a dedicated 'About' page that explicitly defines the relationship between FindLaw and its parent organization, Internet Brands, using Organization schema.
- Optimize AI Crawler Access (Technical Accessibility): Explicitly allow AI crawlers like GPTBot and ClaudeBot in robots.txt to ensure full indexing of the deep legal library.