AI search visibility report · 2026-05-14
How AI assistants see crkt.com
crkt.com has an AI visibility score of 72/100. The site passed 22 of 34 tests. Its strongest areas are Content Structure and Readability. The areas to improve are Citation & Source Quality and Schema.org Markup.
How ChatGPT, Claude and Perplexity read crkt.com
Readability80/100
Result: strong. 3 of 4 tests passed.
High clarity and appropriate sentence length for a consumer audience. Technical terms are used but not always defined.
Schema.org Markup55/100
Result: weak. 2 of 5 tests passed.
Basic WebSite and Organization schema likely present via BigCommerce, but missing deep Product/Article JSON-LD.
Authority & Trust Signals65/100
Result: average. 2 of 5 tests passed.
Strong brand presence and contact info, but lacks clear author credentials and editorial standards.
Citation & Source Quality50/100
Result: weak. 2 of 4 tests passed.
Minimal outbound links to external authoritative sources; claims are mostly self-referential.
Content Freshness60/100
Result: average. 2 of 4 tests passed.
Content appears current for 2026 based on product launches, but lacks explicit date metadata.
Content Structure85/100
Result: strong. 4 of 4 tests passed.
Excellent use of H1 and H2 tags with a logical flow, though semantic HTML could be more robust.
Entity Definition75/100
Result: average. 3 of 4 tests passed.
Strong brand consistency and 'Meet CRKT' page, but lacks structured author/designer entities.
Technical Accessibility75/100
Result: average. 4 of 4 tests passed.
Good meta tags and social cards, but heavy reliance on JS for some navigation elements.
How crkt.com can improve its AI visibility
- Add Product & Review Schema (high priority)
- Identify Content Authors (high priority)
- Expose Modification Dates (medium priority)
- Define Technical Terminology (medium priority)
- Optimize Meta Descriptions for Entities (low priority)
How crkt.com compares to its competitors
- Benchmade Knife Company (benchmade.com) — score 57/100
- Spyderco (spyderco.com) — score 78/100
- Kershaw Knives (kershaw.kaiusa.com) — score 68/100
- Gerber Gear (gerbergear.com) — score 69/100