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    AI search visibility report · 2026-03-27

    How AI assistants see figma.com

    figma.com has an AI visibility score of 79/100. The site passed 29 of 34 tests. Its strongest areas are Readability and Authority & Trust Signals. The areas to improve are Citation & Source Quality and Schema.org Markup.

    How ChatGPT, Claude and Perplexity read figma.com

    Readability90/100

    Result: strong. 4 of 4 tests passed.

    Highly readable, professional copy with excellent jargon handling for a technical product.

    Schema.org Markup70/100

    Result: average. 5 of 5 tests passed.

    Good use of Organization and VideoObject schema, but missing WebSite and WebPage schemas.

    Authority & Trust Signals85/100

    Result: strong. 4 of 5 tests passed.

    Strong social proof with Fortune 500 logos and a high-profile testimonial, though trust pages are not directly linked in the main scrape.

    Citation & Source Quality40/100

    Result: weak. 2 of 4 tests passed.

    Lacks external citations or primary data links; relies entirely on internal product claims.

    Content Freshness80/100

    Result: strong. 3 of 4 tests passed.

    Excellent technical freshness with 2025/2026 dates in schema and metadata, though visible 'last updated' signals are missing.

    Content Structure85/100

    Result: strong. 4 of 4 tests passed.

    Clear H1 and H2 hierarchy with logical sections, though semantic HTML usage (aside, section) could be more robust.

    Entity Definition80/100

    Result: strong. 3 of 4 tests passed.

    Strong brand consistency and clear role definitions, but lacks a dedicated 'About' section on the homepage.

    Technical Accessibility75/100

    Result: average. 4 of 4 tests passed.

    Strong social meta and meta descriptions, but uses 'noindex' directives in some Googlebot tags which may confuse LLM crawlers.

    How figma.com can improve its AI visibility

    • Expand Content-Specific Schema (high priority)
    • Implement Author Schema (high priority)
    • Optimize AI Crawler Access (high priority)
    • Surface Modification Dates (medium priority)
    • Strengthen External Citations (medium priority)

    How figma.com compares to its competitors