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    AI search visibility report · 2026-05-14

    How AI assistants see crane.com

    crane.com has an AI visibility score of 68/100. The site passed 26 of 34 tests. Its strongest areas are Content Freshness and Readability. The areas to improve are Schema.org Markup and Citation & Source Quality.

    How ChatGPT, Claude and Perplexity read crane.com

    Readability85/100

    Result: strong. 4 of 4 tests passed.

    High-quality, clear prose with appropriate sentence lengths, though some jargon (engraving plates) could be better defined.

    Schema.org Markup20/100

    Result: weak. 1 of 5 tests passed.

    No JSON-LD schema was detected in the provided HTML, which is a significant missed opportunity for LLM indexing.

    Authority & Trust Signals75/100

    Result: average. 5 of 5 tests passed.

    Strong physical trust signals (address/phone) and history, but lacks structured trust pages like editorial standards.

    Citation & Source Quality40/100

    Result: weak. 2 of 4 tests passed.

    Lacks outbound links to authoritative sources or primary data citations, though it references its own historical claims.

    Content Freshness90/100

    Result: strong. 4 of 4 tests passed.

    Excellent freshness with a 2026 copyright and references to current limited editions.

    Content Structure65/100

    Result: average. 3 of 4 tests passed.

    Uses semantic HTML (nav, footer) but lacks a strict heading hierarchy (H1/H2) in the main content area.

    Entity Definition70/100

    Result: average. 3 of 4 tests passed.

    Strong brand consistency and history, but lacks Person schema for artisans or founders.

    Technical Accessibility75/100

    Result: average. 4 of 4 tests passed.

    Good meta descriptions and social tags, but heavy reliance on Builder.io JS for content rendering.

    How crane.com can improve its AI visibility

    • Implement JSON-LD Schema Markup (high priority)
    • Reduce JS Dependency for Content (high priority)
    • Enhance Trust Signals (medium priority)
    • Optimize Heading Hierarchy (medium priority)
    • Define Industry Entities (low priority)

    How crane.com compares to its competitors