roche.com — AI Search Visibility Report
Overall score: 79/100
AI search visibility analysis for roche.com. LLMao scored roche.com 79/100 across 8 LLM-readiness categories including crawlability, semantic content, structured data, authority signals, and answer-engine clarity.
Analyzed URL
Category breakdown
- readability: 80/100 — Professional and clear, though some medical jargon (haemophilia A, CER sales) is present without immediate definitions.
- schema_markup: 40/100 — Significant weakness: No JSON-LD found in the provided HTML. Relies on legacy meta tags.
- authority_trust: 75/100 — Strong corporate trust signals (contact, CEO identification), but lacks individual author credentials for scientific stories.
- citation_sources: 60/100 — Claims are generally substantiated by internal reports, but lacks external primary source linking in the homepage summary.
- content_freshness: 95/100 — Excellent recency with 2026 Q1 results and 2025 annual reports clearly dated.
- content_structure: 85/100 — Clear hierarchy and semantic use of sections, though H1/H2 distribution is slightly heavy on navigation.
- entity_definition: 70/100 — Strong brand consistency and clear 'About' section, but lacks structured Person/Organization entity definitions.
- technical_accessibility: 80/100 — Good meta descriptions and social tags, but AI-specific crawler directives are not explicitly optimized.
Top recommendations
- Implement JSON-LD Structured Data (Schema.org Markup): Implement comprehensive JSON-LD schema for Organization, Person (for CEO), and Article (for news/stories). The current site relies on meta tags but lacks structured data for LLM entity extraction.
- Enhance Author Transparency (Authority & Trust Signals): Add explicit author bylines and Person schema to 'Stories' and 'Innovation' articles. LLMs prioritize content with clear, verifiable expertise (E-E-A-T).
- Strengthen Scientific Citations (Citation & Source Quality): Include more outbound links to primary scientific sources (e.g., PubMed, clinicaltrials.gov) within the 'Innovation' and 'Solutions' sections to verify medical claims.
- Expose Modification Dates on Evergreen Pages (Content Freshness): Ensure 'Last Updated' dates are visible on evergreen content pages (About, Strategy) to signal current relevance to crawlers.
- Optimize Robots.txt for AI Agents (Technical Accessibility): Explicitly allow AI-specific crawlers (GPTBot, ClaudeBot) in robots.txt to ensure full indexing of deep research content.