AI search visibility report · 2026-05-14
How AI assistants see razer.com
razer.com has an AI visibility score of 79/100. The site passed 29 of 34 tests. Its strongest areas are Schema.org Markup and Entity Definition. The areas to improve are Citation & Source Quality and Content Freshness.
How ChatGPT, Claude and Perplexity read razer.com
Readability85/100
Result: strong. 4 of 4 tests passed.
High clarity and professional tone. Jargon is used but appropriate for the gaming target audience.
Schema.org Markup95/100
Result: strong. 5 of 5 tests passed.
Multiple JSON-LD blocks (WebSite, Brand, Organization, ProfessionalService) provide a very strong entity foundation.
Authority & Trust Signals80/100
Result: strong. 3 of 5 tests passed.
Strong brand signals with physical address and social proof, but lacks clear publication/update dates for homepage content.
Citation & Source Quality60/100
Result: average. 3 of 4 tests passed.
As a primary brand site, it lacks outbound citations to third-party data, which is expected but limits 'source' authority in LLM eyes.
Content Freshness65/100
Result: average. 2 of 4 tests passed.
Content mentions 2026 products (Blade 18 2026), but lacks explicit dateModified metadata in the HTML/Schema.
Content Structure75/100
Result: average. 4 of 4 tests passed.
Good use of semantic HTML (nav, header, footer), but heading hierarchy is underutilized for product categorization.
Entity Definition90/100
Result: strong. 4 of 4 tests passed.
Excellent brand and organization schema. Clear entity consistency across the site.
Technical Accessibility78/100
Result: average. 4 of 4 tests passed.
Standard meta tags and social cards are present. Content is largely accessible, though heavy on JS-rendered elements.
How razer.com can improve its AI visibility
- Add Product Schema to Featured Items (high priority)
- Surface Content Update Dates (high priority)
- Strengthen Leadership Entity Links (medium priority)
- Optimize Heading Hierarchy (medium priority)
- Optimize Robots.txt for AI Bots (low priority)
How razer.com compares to its competitors
- Logitech G (logitechg.com) — score 68/100
- Corsair (corsair.com) — score 75/100
- SteelSeries (steelseries.com) — score 58/100
- ASUS ROG (asus.com) — score 69/100