Guide · Powered by the full LLMao scan
ChatGPT SEO
ChatGPT reaches the web in two ways — a crawler that gathers content and a browsing tool that fetches pages live. Both need to succeed on your site.
Start with access
GPTBot, OAI-SearchBot and ChatGPT-User are separate user agents. Blocking one and allowing another produces confusing results: your site may be summarised from stale knowledge but never fetched live, or vice versa. The scan reports what your configuration permits.
Then make yourself nameable
- State plainly what your company does, where, and for whom.
- Keep a substantive About page and reachable contact details.
- Use consistent naming across the site, schema and social profiles.
- Provide concrete facts — pricing, coverage, specifications.
What LLMao checks for chatgpt readiness
These are real tests from the LLMao methodology — the same ones that run in every scan, covering Technical Accessibility, Entity Definition, Content Structure, Authority & Trust Signals.
AI Crawler Access
Technical Accessibility
robots.txt allows GPTBot, ClaudeBot, PerplexityBot, Google-Extended
JavaScript Dependency
Technical Accessibility
Content accessible without excessive JavaScript rendering
Meta Description
Technical Accessibility
Present, descriptive, and within character limits
Social & OG Metadata
Technical Accessibility
Open Graph and Twitter Card metadata present
About Page with Organization Schema
Entity Definition
Dedicated about page with proper Organization structured data
Author Identification
Entity Definition
Author bios with Person schema and consistent naming
Entity Naming Consistency
Entity Definition
Brand and entity names used consistently throughout content
Key Term Definitions
Entity Definition
Important concepts and terms defined clearly on first use
Heading Hierarchy
Content Structure
Proper H1 → H2 → H3 hierarchy without skipped levels
Semantic HTML Elements
Content Structure
Use of article, section, nav, aside, main, header, footer
Content Organization
Content Structure
Clear sections, table of contents, or visual organization
Paragraph Structure
Content Structure
Logical flow with appropriate paragraph lengths (not walls of text)
Author Credentials
Authority & Trust Signals
Author bylines with expertise indicators (titles, affiliations, experience)
Contact Information
Authority & Trust Signals
Physical address, email, phone number visible and verifiable
Trust Pages
Authority & Trust Signals
Privacy policy, terms of service, editorial standards present
Social Proof
Authority & Trust Signals
Reviews, testimonials, or endorsements with proper schema
Publication Information
Authority & Trust Signals
Clear publication dates, update history, editorial process
The same scan also examines readability, schema.org markup, citation & source quality, content freshness — you always get the complete report. See the full methodology.
Frequently asked questions
Keep reading
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Crawler access, content structure, structured data, entity clarity, metadata, trust signals and more — 8 categories, 35+ tests, one report you can save and rescan.
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