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Generative Engine Optimization (GEO)
Generative engine optimization is the work of becoming one of the sources a generative engine picks, names and links.
Selection, not ranking
A generative engine does not publish a list. It assembles an answer from a few sources it considers reliable and relevant. Selection favours pages that are unambiguous about who wrote them, what they claim, and where those claims come from.
Signals that drive selection
- Entity clarity — the model can tell exactly who you are.
- Authority and trust — credentials, contact details, real policies.
- Citations — you link to primary sources for your claims.
- Structure — the claim is retrievable as a standalone passage.
- Structured data — machine-readable confirmation of the above.
- Crawl access — none of it counts if the fetch fails.
What LLMao checks for generative engine readiness
These are real tests from the LLMao methodology — the same ones that run in every scan, covering Content Structure, Entity Definition, Authority & Trust Signals, Citation & Source Quality, Schema.org Markup, Technical Accessibility.
Heading Hierarchy
Content Structure
Proper H1 → H2 → H3 hierarchy without skipped levels
Semantic HTML Elements
Content Structure
Use of article, section, nav, aside, main, header, footer
Content Organization
Content Structure
Clear sections, table of contents, or visual organization
Paragraph Structure
Content Structure
Logical flow with appropriate paragraph lengths (not walls of text)
About Page with Organization Schema
Entity Definition
Dedicated about page with proper Organization structured data
Author Identification
Entity Definition
Author bios with Person schema and consistent naming
Entity Naming Consistency
Entity Definition
Brand and entity names used consistently throughout content
Key Term Definitions
Entity Definition
Important concepts and terms defined clearly on first use
Author Credentials
Authority & Trust Signals
Author bylines with expertise indicators (titles, affiliations, experience)
Contact Information
Authority & Trust Signals
Physical address, email, phone number visible and verifiable
Trust Pages
Authority & Trust Signals
Privacy policy, terms of service, editorial standards present
Social Proof
Authority & Trust Signals
Reviews, testimonials, or endorsements with proper schema
Publication Information
Authority & Trust Signals
Clear publication dates, update history, editorial process
Outbound Links to Authorities
Citation & Source Quality
Links to authoritative, reputable sources for key claims
Inline Citations
Citation & Source Quality
Citations or references section for factual claims
Primary Source Attribution
Citation & Source Quality
Data and statistics attributed to original sources
Verifiable Claims
Citation & Source Quality
Avoidance of unsubstantiated or unverifiable claims
JSON-LD or Microdata Present
Schema.org Markup
Valid structured data format detected on the page
Core Schema Types
Schema.org Markup
Organization, WebSite, and WebPage schemas present
Content-Specific Schemas
Schema.org Markup
Article, FAQPage, Product, HowTo, Person, or other relevant types
Schema Completeness
Schema.org Markup
Required and recommended properties are populated
Schema Validation
Schema.org Markup
No syntax errors or missing required fields
AI Crawler Access
Technical Accessibility
robots.txt allows GPTBot, ClaudeBot, PerplexityBot, Google-Extended
JavaScript Dependency
Technical Accessibility
Content accessible without excessive JavaScript rendering
Meta Description
Technical Accessibility
Present, descriptive, and within character limits
Social & OG Metadata
Technical Accessibility
Open Graph and Twitter Card metadata present
The same scan also examines readability, content freshness — you always get the complete report. See the full methodology.
Frequently asked questions
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