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    AI search visibility report · 2026-06-07

    How AI assistants see dnb.com

    dnb.com has an AI visibility score of 43/100. The site passed 19 of 34 tests. Its strongest areas are Readability and Content Structure. The areas to improve are Content Freshness and Schema.org Markup.

    How ChatGPT, Claude and Perplexity read dnb.com

    Readability70/100

    Result: average. 4 of 4 tests passed.

    Professional tone but slightly complex sentence structures for general audiences.

    Schema.org Markup0/100

    Result: weak. 0 of 5 tests passed.

    Completely lacks JSON-LD structured data.

    Authority & Trust Signals36/100

    Result: weak. 2 of 5 tests passed.

    Lacks structured author credentials and clear publication dates, though contact info is present.

    Citation & Source Quality56/100

    Result: weak. 3 of 4 tests passed.

    Uses inline links for claims but lacks high-authority external citations (.gov/.edu).

    Content Freshness0/100

    Result: weak. 0 of 4 tests passed.

    No dates found in metadata or visible text to verify recency.

    Content Structure69/100

    Result: average. 4 of 4 tests passed.

    Good use of semantic sections but has skipped heading levels.

    Entity Definition53/100

    Result: weak. 3 of 4 tests passed.

    Strong brand consistency and About page, but lacks Person/Organization schema.

    Technical Accessibility68/100

    Result: average. 3 of 4 tests passed.

    Excellent crawler access and JS independence, but lacks social meta.

    How dnb.com can improve its AI visibility

    • Add JSON-LD Structured Data (high priority)
    • Establish Authoritative Bylines (high priority)
    • Implement Social Meta Tags (medium priority)
    • Expose Content Dates (medium priority)
    • Repair Heading Hierarchy (low priority)

    How dnb.com compares to its competitors