cnbc.com — AI Search Visibility Report
Overall score: 86/100
AI search visibility analysis for cnbc.com. LLMao scored cnbc.com 86/100 across 8 LLM-readiness categories including crawlability, semantic content, structured data, authority signals, and answer-engine clarity.
Analyzed URL
Category breakdown
- readability: 85/100 — Professional and clear, though financial jargon is frequent (expected for the niche).
- schema_markup: 80/100 — Valid JSON-LD present but limited to CollectionPage; lacks granular Article/ItemList schema on the homepage.
- authority_trust: 85/100 — Strong trust signals through clear contact info and social proof, but lacks structured author credentials on the homepage.
- citation_sources: 90/100 — High quality primary reporting with clear attribution, though inline citations to external data sources could be more structured.
- content_freshness: 100/100 — Exceptional freshness with minute-by-minute updates and clear dateModified metadata.
- content_structure: 80/100 — Good use of semantic HTML and organization, though heading hierarchy has minor gaps.
- entity_definition: 75/100 — Brand is highly consistent, but lacks Person schema for its high-profile contributors.
- technical_accessibility: 95/100 — Excellent meta descriptions and social tags; content is highly accessible.
Top recommendations
- Add Author Schema for Journalists (Entity Definition): Implement Person schema for journalists and contributors. Currently, authors are mentioned in text but lack structured data linking to their expertise and social profiles.
- Implement ItemList Schema for News Feeds (Schema Markup): The homepage uses 'CollectionPage' but individual news items lack 'ItemList' or 'Article' schema within the homepage feed. Wrap news links in 'ListItem' schema.
- Formalize Editorial Standards Page (Authority & Trust Signals): Add a clear 'Editorial Standards' or 'Ethics Policy' link in the footer and reference it in the Organization schema.
- Fix Heading Hierarchy Gaps (Content Structure): Ensure a strict H1-H2-H3 hierarchy. The current structure uses H2 for main stories but lacks a clear H1 on the homepage (often replaced by a logo).
- Optimize Robots.txt for AI Agents (Technical Accessibility): Explicitly allow AI crawlers like GPTBot and ClaudeBot in robots.txt to ensure full indexing of premium/pro content summaries.