AI search visibility report · 2026-10-17
How AI assistants see kraken.com
kraken.com has an AI visibility score of 42/100. The site passed 11 of 34 tests. Its strongest areas are Technical Accessibility and Citation & Source Quality. The areas to improve are Content Freshness and Schema.org Markup.
How ChatGPT, Claude and Perplexity read kraken.com
Readability30/100
Result: weak. 0 of 4 tests passed.
Extremely low readability scores due to very long sentences and high complexity.
Schema.org Markup0/100
Result: weak. 0 of 5 tests passed.
No JSON-LD schema markup was found on the page.
Authority & Trust Signals45/100
Result: weak. 1 of 5 tests passed.
Trust pages are present, but the site lacks visible publication dates and detailed author credentials.
Citation & Source Quality72/100
Result: average. 3 of 4 tests passed.
Good use of outbound links and inline citations for factual claims.
Content Freshness0/100
Result: weak. 0 of 4 tests passed.
No visible publication or modification dates were detected in the content or metadata.
Content Structure61/100
Result: average. 2 of 4 tests passed.
Excellent heading hierarchy, but lacks semantic sectioning and has poor paragraph structure.
Entity Definition40/100
Result: weak. 1 of 4 tests passed.
Lacks a dedicated about page and author identification, though brand consistency is high.
Technical Accessibility95/100
Result: strong. 4 of 4 tests passed.
Excellent technical setup with full AI crawler access and social meta tags.
How kraken.com can improve its AI visibility
- Add JSON-LD Schema Markup (high priority)
- Improve Semantic Content Organization (high priority)
- Define Brand Entity and Key Terms (high priority)
- Optimize Sentence Length for Readability (medium priority)
- Display Publication and Update Dates (medium priority)
How kraken.com compares to its competitors
- Coinbase (coinbase.com) — score 51/100
- Binance (binance.com) — score 62/100
- Gemini (gemini.com) — score 41/100
- Robinhood (robinhood.com) — score 48/100
- Crypto.com (crypto.com) — score 72/100