AI search visibility report ยท 2026-06-06
How AI assistants see woodmac.com
woodmac.com has an AI visibility score of 64/100. The site passed 19 of 34 tests. Its strongest areas are Technical Accessibility and Citation & Source Quality. The areas to improve are Readability and Content Freshness.
How ChatGPT, Claude and Perplexity read woodmac.com
Readability30/100
Result: weak. 0 of 4 tests passed.
Extremely low readability score (14.7) and excessively long sentences (39.8 words avg) hinder LLM processing.
Schema.org Markup68/100
Result: average. 3 of 5 tests passed.
Core schemas (WebSite, WebPage, Corporation) are present and valid, but content-specific schemas are missing.
Authority & Trust Signals64/100
Result: average. 2 of 5 tests passed.
Strong trust pages and current publication dates, but lacks specific author credentials in schema and social proof (reviews/ratings).
Citation & Source Quality74/100
Result: average. 3 of 4 tests passed.
Good use of inline citations for factual claims, but lacks links to high-authority external primary sources like government data.
Content Freshness55/100
Result: weak. 2 of 4 tests passed.
Publication date is very recent (2026), but the modification date is nearly a decade old, and there are no visible update logs.
Content Structure62/100
Result: average. 3 of 4 tests passed.
Uses semantic HTML well, but the heading hierarchy is broken with multiple H1s and skipped levels.
Entity Definition58/100
Result: weak. 2 of 4 tests passed.
Clear brand consistency and an about page, but lacks Person schema for experts and formal term definitions.
Technical Accessibility100/100
Result: strong. 4 of 4 tests passed.
Excellent technical setup with full AI crawler access, JS independence, and complete social metadata.
How woodmac.com can improve its AI visibility
- Simplify Content Complexity (high priority)
- Fix Heading Hierarchy (high priority)
- Expand Content Schema Implementation (medium priority)
- Implement Author/Person Schema (medium priority)
- Synchronize Modification Dates (low priority)
How woodmac.com compares to its competitors
- S&P Global Commodity Insights (formerly IHS Markit) (ihsmarkit.com) โ score 51/100
- Rystad Energy (rystadenergy.com) โ score 45/100
- BloombergNEF (BNEF) (bloomberg.com) โ score 84/100
- Energy Aspects Ltd (energyaspects.com)