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    AI search visibility report · 2026-05-14

    How AI assistants see dyson.com

    dyson.com has an AI visibility score of 69/100. The site passed 26 of 34 tests. Its strongest areas are Readability and Content Freshness. The areas to improve are Citation & Source Quality and Schema.org Markup.

    How ChatGPT, Claude and Perplexity read dyson.com

    Readability85/100

    Result: strong. 4 of 4 tests passed.

    High clarity and professional tone. Jargon is used but usually accompanied by descriptive imagery.

    Schema.org Markup60/100

    Result: average. 4 of 5 tests passed.

    Basic WebSite and VideoObject schema present, but missing Organization and Product schemas which are critical for e-commerce.

    Authority & Trust Signals70/100

    Result: average. 4 of 5 tests passed.

    Strong social proof and trust pages, but lacks direct contact details (address/email) in the immediate footer text.

    Citation & Source Quality50/100

    Result: weak. 1 of 4 tests passed.

    Claims are made (e.g., '32% smaller') but lack direct links to the primary study or data source for verification.

    Content Freshness75/100

    Result: average. 3 of 4 tests passed.

    Excellent recency with 2026 dates found in video metadata, though no explicit 'last updated' date for the page text.

    Content Structure70/100

    Result: average. 4 of 4 tests passed.

    Good use of H1 and semantic nav, but the hierarchy is shallow and relies on visual carousels rather than structured text sections.

    Entity Definition65/100

    Result: average. 3 of 4 tests passed.

    Brand consistency is perfect, but lacks a clear 'About' summary or term definitions for proprietary tech (e.g., 'Supersonic').

    Technical Accessibility75/100

    Result: average. 3 of 4 tests passed.

    Meta descriptions and social tags are present, but the site has high JS dependency for core content visibility.

    How dyson.com can improve its AI visibility

    • Expand Schema Coverage (high priority)
    • Surface Contact Data for Trust (high priority)
    • Strengthen Entity Definition (medium priority)
    • Expose Modification Timestamps (medium priority)
    • Reduce JS Dependency for Content (low priority)

    How dyson.com compares to its competitors