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    AI search visibility report · 2026-06-05

    How AI assistants see ikea.com

    ikea.com has an AI visibility score of 54/100. The site passed 18 of 34 tests. Its strongest areas are Technical Accessibility and Content Structure. The areas to improve are Content Freshness and Authority & Trust Signals.

    How ChatGPT, Claude and Perplexity read ikea.com

    Readability30/100

    Result: weak. 0 of 4 tests passed.

    Very low Flesch-Kincaid score due to extremely long, complex sentence structures.

    Schema.org Markup74/100

    Result: average. 4 of 5 tests passed.

    Valid Organization schema present, but missing Article, Product, or Breadcrumb schemas.

    Authority & Trust Signals24/100

    Result: weak. 1 of 5 tests passed.

    Strong trust pages and physical address, but lacks author credentials and visible publication dates.

    Citation & Source Quality60/100

    Result: average. 3 of 4 tests passed.

    Good use of internal links for claims, but lacks external authoritative citations.

    Content Freshness0/100

    Result: weak. 0 of 4 tests passed.

    No machine-readable dates found in schema or meta tags despite 2026 context in text.

    Content Structure75/100

    Result: average. 3 of 4 tests passed.

    Excellent heading hierarchy and semantic HTML, but paragraph structure is fragmented.

    Entity Definition60/100

    Result: average. 3 of 4 tests passed.

    Strong brand consistency and Organization schema, but lacks Person schemas for authors.

    Technical Accessibility100/100

    Result: strong. 4 of 4 tests passed.

    Excellent technical setup with full AI crawler access and strong social metadata.

    How ikea.com can improve its AI visibility

    • Add Explicit Schema Dates (high priority)
    • Implement Author/Designer Schema (high priority)
    • Improve Sentence Structure for Readability (medium priority)
    • Implement Content-Specific Schemas (medium priority)
    • Enhance Contact Transparency (low priority)

    How ikea.com compares to its competitors