AI search visibility report · 2026-05-22
How AI assistants see deel.com
deel.com has an AI visibility score of 79/100. The site passed 25 of 34 tests. Its strongest areas are Content Structure and Readability. The areas to improve are Schema.org Markup and Citation & Source Quality.
How ChatGPT, Claude and Perplexity read deel.com
Readability85/100
Result: strong. 4 of 4 tests passed.
High clarity with active voice. Flesch-Kincaid is estimated in the 60-70 range, suitable for business professionals.
Schema.org Markup40/100
Result: weak. 0 of 5 tests passed.
The site relies heavily on OpenGraph and Twitter cards but lacks comprehensive JSON-LD for Organization or Product entities.
Authority & Trust Signals75/100
Result: average. 4 of 5 tests passed.
Strong social proof with 40k+ companies and specific testimonials, but lacks visible publication/update dates on the homepage.
Citation & Source Quality60/100
Result: average. 3 of 4 tests passed.
Claims are backed by internal case studies and customer names, but lacks outbound links to primary legal/regulatory sources.
Content Freshness75/100
Result: average. 2 of 4 tests passed.
Mentions a May 28 event (current year 2026), showing high recency, but lacks explicit 'last modified' metadata.
Content Structure90/100
Result: strong. 4 of 4 tests passed.
Excellent use of H1 and H2 tags with clear logical flow. Semantic HTML is present but could be more descriptive.
Entity Definition85/100
Result: strong. 4 of 4 tests passed.
Deel is clearly defined as a 'Global People Platform'. Brand consistency is high across the page.
Technical Accessibility85/100
Result: strong. 4 of 4 tests passed.
Excellent meta descriptions and social meta tags. Content is largely accessible, though JS-heavy.
How deel.com can improve its AI visibility
- Add JSON-LD Structured Data (high priority)
- Surface Content Freshness Signals (high priority)
- Link to Primary Compliance Sources (medium priority)
- Define Industry Entities Clearly (medium priority)
- Optimize Robots.txt for AI Crawlers (medium priority)
How deel.com compares to its competitors
- Rippling (rippling.com) — score 82/100
- Remote (remote.com) — score 85/100
- Papaya Global (papayaglobal.com) — score 85/100
- Oyster (oysterhr.com) — score 79/100