AI search visibility report · 2026-10-18
How AI assistants see carta.com
carta.com has an AI visibility score of 40/100. The site passed 12 of 34 tests. Its strongest areas are Technical Accessibility and Content Structure. The areas to improve are Content Freshness and Schema.org Markup.
How ChatGPT, Claude and Perplexity read carta.com
Readability40/100
Result: weak. 1 of 4 tests passed.
Extremely low readability due to very long, complex sentences.
Schema.org Markup0/100
Result: weak. 0 of 5 tests passed.
No JSON-LD schema found on the page.
Authority & Trust Signals36/100
Result: weak. 2 of 5 tests passed.
Trust pages are present, but the lack of contact info and publication dates significantly hurts the score.
Citation & Source Quality22/100
Result: weak. 0 of 4 tests passed.
Lacks inline citations and links to authoritative external sources.
Content Freshness0/100
Result: weak. 0 of 4 tests passed.
No visible or machine-readable dates found on the homepage.
Content Structure71/100
Result: average. 3 of 4 tests passed.
Strong heading hierarchy and semantic HTML, but paragraph structure is poor for LLM parsing.
Entity Definition53/100
Result: weak. 2 of 4 tests passed.
About page is present, but lack of Person and Organization schema limits entity clarity.
Technical Accessibility100/100
Result: strong. 4 of 4 tests passed.
Excellent technical setup for AI crawlers and social sharing.
How carta.com can improve its AI visibility
- Implement Core JSON-LD Schema (high priority)
- Add Verifiable Contact Information (high priority)
- Display Content Update Dates (high priority)
- Improve Content Readability (medium priority)
- Implement Authoritative Citations (medium priority)
How carta.com compares to its competitors
- Morgan Stanley Shareworks (shareworks.com)
- AngelList (angellist.com) — score 50/100
- Pulley (pulley.com)
- E*TRADE Equity Edge Online (eadmin.com)