AI search visibility report · 2026-10-18
How AI assistants see adt.com
adt.com has an AI visibility score of 54/100. The site passed 17 of 34 tests. Its strongest areas are Readability and Technical Accessibility. The areas to improve are Content Freshness and Entity Definition.
How ChatGPT, Claude and Perplexity read adt.com
Readability80/100
Result: strong. 4 of 4 tests passed.
Content is clear and uses appropriate sentence lengths for a general audience.
Schema.org Markup74/100
Result: average. 4 of 5 tests passed.
Excellent technical implementation of core schemas, but missing content-specific types like Product or FAQ.
Authority & Trust Signals52/100
Result: weak. 2 of 5 tests passed.
Strong contact and trust pages, but lacks publication dates and structured author/expert credentials.
Citation & Source Quality48/100
Result: weak. 0 of 4 tests passed.
Lacks authoritative outbound links and formal inline citations for factual claims.
Content Freshness0/100
Result: weak. 0 of 4 tests passed.
No visible or structured dates found to verify content recency.
Content Structure69/100
Result: average. 3 of 4 tests passed.
Good semantic HTML use but fails due to the total absence of an H1 tag.
Entity Definition30/100
Result: weak. 1 of 4 tests passed.
Consistent branding but lacks a dedicated About page and Person schema for authors.
Technical Accessibility75/100
Result: average. 3 of 4 tests passed.
Excellent crawler access and JS independence, but missing social meta tags.
How adt.com can improve its AI visibility
- Implement H1 Heading Hierarchy (high priority)
- Deploy Content-Specific Schemas (high priority)
- Establish Clear Entity Definition (high priority)
- Add Publication and Modification Dates (medium priority)
- Complete Social Meta Tags (medium priority)
How adt.com compares to its competitors
- SimpliSafe (simplisafe.com) — score 79/100
- Vivint (vivint.com) — score 68/100
- Ring (ring.com) — score 72/100
- Frontpoint (frontpointsecurity.com) — score 69/100