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    AI search visibility report · 2026-08-21

    How AI assistants see economist.com

    economist.com has an AI visibility score of 44/100. The site passed 12 of 34 tests. Its strongest areas are Technical Accessibility and Citation & Source Quality. The areas to improve are Content Freshness and Authority & Trust Signals.

    How ChatGPT, Claude and Perplexity read economist.com

    Readability35/100

    Result: weak. 0 of 4 tests passed.

    Extremely poor readability scores due to fragmented sentence structures in the homepage layout.

    Schema.org Markup54/100

    Result: weak. 3 of 5 tests passed.

    JSON-LD is present and valid, but lacks the core schemas (Organization/Article) necessary for news entities.

    Authority & Trust Signals20/100

    Result: weak. 1 of 5 tests passed.

    Strong trust pages (privacy/terms) but lacks visible contact info and author credentials on the homepage.

    Citation & Source Quality62/100

    Result: average. 2 of 4 tests passed.

    Good use of internal/inline links, but lacks external citations to authoritative third-party sources.

    Content Freshness0/100

    Result: weak. 0 of 4 tests passed.

    No machine-readable publication or modification dates found in the analyzed scope.

    Content Structure60/100

    Result: average. 2 of 4 tests passed.

    Semantic tags are used well, but the heading hierarchy is broken (no H1) and paragraph structure is fragmented.

    Entity Definition40/100

    Result: weak. 1 of 4 tests passed.

    Lacks a dedicated About page link and author identification markup.

    Technical Accessibility80/100

    Result: strong. 3 of 4 tests passed.

    Excellent social meta and JS independence, but actively blocks AI crawlers.

    How economist.com can improve its AI visibility

    • Allow LLM Crawler Access (high priority)
    • Fix Heading Hierarchy and H1 Absence (high priority)
    • Implement Core and Content Schemas (high priority)
    • Enhance Author Identification and Credentials (medium priority)
    • Optimize Paragraph Structure for Semantic Flow (medium priority)

    How economist.com compares to its competitors