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    AI search visibility report · 2026-05-14

    How AI assistants see illy.com

    illy.com has an AI visibility score of 49/100. The site passed 15 of 34 tests. Its strongest areas are Readability and Content Structure. The areas to improve are Schema.org Markup and Content Freshness.

    How ChatGPT, Claude and Perplexity read illy.com

    Readability75/100

    Result: average. 4 of 4 tests passed.

    Content is clear and professional, though some navigation strings are repetitive. Jargon is generally well-handled.

    Schema.org Markup0/100

    Result: weak. 0 of 5 tests passed.

    No JSON-LD schema was detected in the provided HTML, which is a significant gap for LLM optimization.

    Authority & Trust Signals45/100

    Result: weak. 2 of 5 tests passed.

    Lacks clear publication dates and detailed author credentials for recipes. Trust pages are present but social proof is not structured.

    Citation & Source Quality30/100

    Result: weak. 1 of 4 tests passed.

    Minimal outbound links to authoritative third-party sources; content is primarily self-referential.

    Content Freshness20/100

    Result: weak. 0 of 4 tests passed.

    No visible publication or modification dates found in the content or metadata. Freshness is inferred only from copyright.

    Content Structure70/100

    Result: average. 3 of 4 tests passed.

    Good use of semantic HTML and navigation, but heading hierarchy is inconsistent in the scraped data.

    Entity Definition55/100

    Result: weak. 2 of 4 tests passed.

    Brand consistency is strong, but lacks structured 'About' data and specific author identification for expert content.

    Technical Accessibility65/100

    Result: average. 3 of 4 tests passed.

    Meta descriptions and social tags are present, but AI-specific crawler instructions are missing.

    How illy.com can improve its AI visibility

    • Implement Structured Data (JSON-LD) (high priority)
    • Add Content Timestamps (high priority)
    • Optimize AI Crawler Access (medium priority)
    • Strengthen Entity Definition (medium priority)
    • Fix Heading Hierarchy (low priority)

    How illy.com compares to its competitors