AI search visibility report · 2026-11-04
How AI assistants see sipri.org
sipri.org has an AI visibility score of 49/100. The site passed 12 of 34 tests. Its strongest areas are Technical Accessibility and Content Freshness. The areas to improve are Schema.org Markup and Readability.
How ChatGPT, Claude and Perplexity read sipri.org
Readability30/100
Result: weak. 0 of 4 tests passed.
Extremely long sentences and low readability scores make content difficult to process.
Schema.org Markup0/100
Result: weak. 0 of 5 tests passed.
Complete absence of JSON-LD or microdata.
Authority & Trust Signals60/100
Result: average. 2 of 5 tests passed.
Strong publication dates and trust pages, but lacks structured social proof and author credentials.
Citation & Source Quality48/100
Result: weak. 0 of 4 tests passed.
Lacks authoritative outbound links and formal inline citation markup.
Content Freshness75/100
Result: average. 3 of 4 tests passed.
Excellent recency with content updated within 24 hours of analysis.
Content Structure51/100
Result: weak. 2 of 4 tests passed.
Missing H1 and poor paragraph structure hinder semantic parsing.
Entity Definition48/100
Result: weak. 1 of 4 tests passed.
Good About page presence but lacks structured author and term definitions.
Technical Accessibility100/100
Result: strong. 4 of 4 tests passed.
Excellent technical setup with full AI crawler access and social meta tags.
How sipri.org can improve its AI visibility
- Implement JSON-LD Schema Markup (high priority)
- Fix Heading Hierarchy and Add H1 (high priority)
- Define Author Entities with Schema (medium priority)
- Improve Content Readability and Sentence Structure (medium priority)
- Enhance Inline Citations and Primary Sourcing (medium priority)
How sipri.org compares to its competitors
- International Institute for Strategic Studies (IISS) (iiss.org) — score 39/100
- Center for Strategic and International Studies (CSIS) (csis.org) — score 49/100
- RAND Corporation (rand.org) — score 62/100
- Carnegie Endowment for International Peace (carnegieendowment.org) — score 39/100