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    AI search visibility report · 2026-10-25

    How AI assistants see rakuten.com

    rakuten.com has an AI visibility score of 55/100. The site passed 18 of 34 tests. Its strongest areas are Technical Accessibility and Content Structure. The areas to improve are Content Freshness and Authority & Trust Signals.

    How ChatGPT, Claude and Perplexity read rakuten.com

    Readability50/100

    Result: weak. 2 of 4 tests passed.

    Sentences are extremely long due to list-heavy content, though vocabulary is simple.

    Schema.org Markup74/100

    Result: average. 4 of 5 tests passed.

    Valid JSON-LD present, but limited to WebSite schema. Missing Product/Offer schemas.

    Authority & Trust Signals40/100

    Result: weak. 2 of 5 tests passed.

    Strong social proof from reviews, but lacks author credentials and complete contact details.

    Citation & Source Quality60/100

    Result: average. 2 of 4 tests passed.

    Good use of internal/brand links, but lacks external authoritative citations for financial claims.

    Content Freshness0/100

    Result: weak. 0 of 4 tests passed.

    No visible dates or update signals found on the page or in schema.

    Content Structure77/100

    Result: average. 3 of 4 tests passed.

    Excellent heading hierarchy, but semantic HTML usage is limited to basic sections.

    Entity Definition48/100

    Result: weak. 2 of 4 tests passed.

    Clear brand identity, but lacks Person schema for authors and detailed term definitions.

    Technical Accessibility85/100

    Result: strong. 3 of 4 tests passed.

    Excellent AI crawler access and social meta, but meta description is too short.

    How rakuten.com can improve its AI visibility

    • Implement Visible Update Dates (high priority)
    • Define Author Entities (high priority)
    • Add Product and Offer Schema (high priority)
    • Complete Contact Information (medium priority)
    • Optimize Meta Description Length (medium priority)

    How rakuten.com compares to its competitors