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    AI search visibility report · 2026-05-14

    How AI assistants see mcdonalds.fr

    mcdonalds.fr has an AI visibility score of 72/100. The site passed 25 of 34 tests. Its strongest areas are Content Freshness and Readability. The areas to improve are Schema.org Markup and Entity Definition.

    How ChatGPT, Claude and Perplexity read mcdonalds.fr

    Readability85/100

    Result: strong. 4 of 4 tests passed.

    Content is clear and accessible, though some marketing jargon is present.

    Schema.org Markup30/100

    Result: weak. 0 of 5 tests passed.

    Basic OpenGraph and Twitter cards present, but missing critical JSON-LD for Organization, Menu, and Products.

    Authority & Trust Signals75/100

    Result: average. 4 of 5 tests passed.

    Strong brand presence and clear contact/legal info, but lacks individual author expertise signals.

    Citation & Source Quality70/100

    Result: average. 3 of 4 tests passed.

    Good use of footnotes for data verification, though external outbound links to primary sources are limited.

    Content Freshness95/100

    Result: strong. 4 of 4 tests passed.

    Excellent recency with multiple updates in 2026 and clear publication dates on news items.

    Content Structure80/100

    Result: strong. 4 of 4 tests passed.

    Clear sections and semantic HTML used, though heading hierarchy has minor inconsistencies.

    Entity Definition65/100

    Result: average. 3 of 4 tests passed.

    Strong brand consistency but lacks structured author entities.

    Technical Accessibility75/100

    Result: average. 3 of 4 tests passed.

    Good meta descriptions and social tags, but high reliance on JS for interactive elements.

    How mcdonalds.fr can improve its AI visibility

    • Add Product and Menu Schema (high priority)
    • Reduce JavaScript Dependency for Content (high priority)
    • Implement Author Entities (medium priority)
    • Enhance Trust Transparency Pages (medium priority)
    • Optimize Heading Hierarchy (low priority)

    How mcdonalds.fr compares to its competitors