AI search visibility report ยท 2026-06-07
How AI assistants see trb.org
trb.org has an AI visibility score of 46/100. The site passed 16 of 34 tests. Its strongest areas are Technical Accessibility and Citation & Source Quality. The areas to improve are Content Freshness and Schema.org Markup.
How ChatGPT, Claude and Perplexity read trb.org
Readability40/100
Result: weak. 1 of 4 tests passed.
Sentences are very long and the reading ease score is extremely low (academic/technical level).
Schema.org Markup0/100
Result: weak. 0 of 5 tests passed.
Total absence of JSON-LD or any structured data markup.
Authority & Trust Signals44/100
Result: weak. 2 of 5 tests passed.
Strong contact info and social proof, but lacks structured author credentials and trust pages like editorial standards.
Citation & Source Quality86/100
Result: strong. 4 of 4 tests passed.
Excellent use of inline citations and links to authoritative external sources.
Content Freshness0/100
Result: weak. 0 of 4 tests passed.
Visible dates are present in text, but completely absent from metadata/schema, preventing LLMs from programmatically determining recency.
Content Structure67/100
Result: average. 3 of 4 tests passed.
Good use of semantic HTML, but the heading hierarchy is broken with 17 H1 tags.
Entity Definition45/100
Result: weak. 2 of 4 tests passed.
Brand consistency is strong, but lacks structured 'About' data and formal term definitions.
Technical Accessibility100/100
Result: strong. 4 of 4 tests passed.
Excellent technical setup with full crawler access and strong social metadata.
How trb.org can improve its AI visibility
- Implement Core JSON-LD Schema (high priority)
- Enhance Author E-E-A-T Signals (high priority)
- Fix Heading Hierarchy (medium priority)
- Strengthen Entity Definitions (medium priority)
- Improve Content Readability (low priority)
How trb.org compares to its competitors
- Institute of Transportation Engineers (ITE) (ite.org)
- American Society of Civil Engineers (ASCE) (asce.org)
- American Association of State Highway and Transportation Officials (AASHTO) (aashto.org)
- Eno Center for Transportation (enotrans.org)