AI search visibility report ยท 2026-07-09
How AI assistants see npdigital.com
npdigital.com has an AI visibility score of 67/100. The site passed 25 of 34 tests. Its strongest areas are Technical Accessibility and Content Freshness. The areas to improve are Readability and Citation & Source Quality.
How ChatGPT, Claude and Perplexity read npdigital.com
Readability50/100
Result: weak. 2 of 4 tests passed.
Sentence length is acceptable, but the overall reading ease is quite low (highly technical/complex).
Schema.org Markup68/100
Result: average. 4 of 5 tests passed.
Excellent core technical implementation of JSON-LD, but missing specific content-level schemas.
Authority & Trust Signals60/100
Result: average. 2 of 5 tests passed.
Strong publication history and contact info, but lacks structured author credentials and social proof schema.
Citation & Source Quality60/100
Result: average. 3 of 4 tests passed.
Good use of internal/inline links for claims, but lacks high-authority external citations.
Content Freshness70/100
Result: average. 3 of 4 tests passed.
Content is relatively recent (2026), but lacks explicit update signals like changelogs.
Content Structure69/100
Result: average. 4 of 4 tests passed.
Strong semantic HTML usage with many sections, though heading hierarchy has minor skips.
Entity Definition65/100
Result: average. 3 of 4 tests passed.
Excellent About page and brand consistency, but lacks Person schema for authors.
Technical Accessibility100/100
Result: strong. 4 of 4 tests passed.
Perfect scores across crawler access, JS independence, and social metadata.
How npdigital.com can improve its AI visibility
- Add Content-Specific Schema (high priority)
- Enhance Author Identification (high priority)
- Improve Outbound Link Quality (medium priority)
- Optimize Content Readability (medium priority)
- Add Update Signals (low priority)
How npdigital.com compares to its competitors
- WPP (wpp.com) โ score 50/100
- Publicis Groupe (publicisgroupe.com) โ score 25/100
- Dentsu (dentsu.com) โ score 41/100
- Omnicom Group (omnicomgroup.com)