AI search visibility report · 2026-06-07
How AI assistants see smashingmagazine.com
smashingmagazine.com has an AI visibility score of 64/100. The site passed 22 of 34 tests. Its strongest areas are Technical Accessibility and Readability. The areas to improve are Schema.org Markup and Authority & Trust Signals.
How ChatGPT, Claude and Perplexity read smashingmagazine.com
Readability90/100
Result: strong. 4 of 4 tests passed.
High readability with appropriate sentence lengths and clear language for a technical audience.
Schema.org Markup0/100
Result: weak. 0 of 5 tests passed.
Complete absence of JSON-LD schema markup is a major technical debt for LLM SEO.
Authority & Trust Signals54/100
Result: weak. 1 of 5 tests passed.
Strong publication dates and privacy pages, but lacks structured author credentials and detailed contact info.
Citation & Source Quality75/100
Result: average. 3 of 4 tests passed.
Excellent use of inline citations for claims, though lacks links to high-authority .gov/.edu domains.
Content Freshness75/100
Result: average. 3 of 4 tests passed.
Content is extremely fresh (within 4 days), but lacks explicit update signals like changelogs.
Content Structure79/100
Result: average. 3 of 4 tests passed.
Good semantic HTML and paragraph structure, but the heading hierarchy is broken with no H1 present.
Entity Definition68/100
Result: average. 4 of 4 tests passed.
Clear brand consistency and about page, but lacks Organization and Person schema to define entities.
Technical Accessibility100/100
Result: strong. 4 of 4 tests passed.
Excellent accessibility for AI crawlers, meta descriptions, and social metadata.
How smashingmagazine.com can improve its AI visibility
- Implement JSON-LD Schema Markup (high priority)
- Fix Heading Hierarchy (Missing H1) (high priority)
- Enhance Author E-E-A-T with Schema (medium priority)
- Improve Contact Transparency (medium priority)
- Add Update Signals for Evergreen Content (low priority)
How smashingmagazine.com compares to its competitors
- A List Apart (alistapart.com) — score 60/100
- CSS-Tricks (css-tricks.com) — score 74/100
- web.dev (Google) (web.dev) — score 66/100
- SitePoint (sitepoint.com) — score 49/100