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    AI search visibility report · 2026-09-22

    How AI assistants see kpmg.com

    kpmg.com has an AI visibility score of 51/100. The site passed 17 of 34 tests. Its strongest areas are Content Structure and Schema.org Markup. The areas to improve are Content Freshness and Authority & Trust Signals.

    How ChatGPT, Claude and Perplexity read kpmg.com

    Readability30/100

    Result: weak. 0 of 4 tests passed.

    The content is highly complex with very long sentences, making it difficult for LLMs to parse and summarize efficiently.

    Schema.org Markup68/100

    Result: average. 4 of 5 tests passed.

    Core technical schemas are present and valid, but the site lacks content-specific schemas like Article or Person.

    Authority & Trust Signals30/100

    Result: weak. 1 of 5 tests passed.

    The site provides a physical address and contact page but lacks essential trust links (Privacy/Terms) and publication dates. Author credentials are not defined via schema.

    Citation & Source Quality56/100

    Result: weak. 3 of 4 tests passed.

    The site uses inline links to verify claims but lacks links to high-authority external primary sources (.gov, .edu).

    Content Freshness0/100

    Result: weak. 0 of 4 tests passed.

    No publication or modification dates are detectable in the HTML or schema, making the content appear stale to LLMs.

    Content Structure80/100

    Result: strong. 4 of 4 tests passed.

    Good use of semantic HTML and sections, but the heading hierarchy contains skipped levels.

    Entity Definition58/100

    Result: weak. 2 of 4 tests passed.

    The site has a clear About page and consistent branding, but lacks Person schema for authors.

    Technical Accessibility68/100

    Result: average. 3 of 4 tests passed.

    The site is accessible without JavaScript, but the robots.txt file explicitly blocks major AI crawlers.

    How kpmg.com can improve its AI visibility

    • Allow AI Crawlers in robots.txt (high priority)
    • Add Essential Trust Pages to Navigation (high priority)
    • Implement Visible and Machine-Readable Dates (high priority)
    • Simplify Content for Better Readability (medium priority)
    • Add Content-Specific Schema Markup (medium priority)

    How kpmg.com compares to its competitors