AI search visibility report · 2026-06-04
How AI assistants see pwc.com
pwc.com has an AI visibility score of 46/100. The site passed 13 of 34 tests. Its strongest areas are Technical Accessibility and Schema.org Markup. The areas to improve are Content Freshness and Citation & Source Quality.
How ChatGPT, Claude and Perplexity read pwc.com
Readability20/100
Result: weak. 0 of 4 tests passed.
Extremely poor readability scores due to massive sentence lengths and complex jargon.
Schema.org Markup80/100
Result: strong. 4 of 5 tests passed.
Excellent implementation of core Organization and WebPage schemas with valid JSON-LD.
Authority & Trust Signals24/100
Result: weak. 1 of 5 tests passed.
Strong contact and organization data, but lacks visible publication history and social proof on the homepage.
Citation & Source Quality12/100
Result: weak. 0 of 4 tests passed.
High volume of external links but lacks authoritative outbound citations or inline factual references.
Content Freshness0/100
Result: weak. 0 of 4 tests passed.
No visible or machine-readable dates found in the content or schema, despite metadata suggesting recent updates.
Content Structure67/100
Result: average. 2 of 4 tests passed.
Excellent heading hierarchy, but semantic HTML and paragraph structure are poorly optimized for LLM parsing.
Entity Definition50/100
Result: weak. 2 of 4 tests passed.
Strong organization and about-page definition, but lacks author-level entity identification.
Technical Accessibility95/100
Result: strong. 4 of 4 tests passed.
Perfect crawler access and JS independence, with strong social meta tags.
How pwc.com can improve its AI visibility
- Add Visible Publication Dates (high priority)
- Reduce Sentence Length (high priority)
- Implement Inline Citations (medium priority)
- Add Author Person Schema (medium priority)
- Enhance Semantic HTML Usage (low priority)
How pwc.com compares to its competitors
- Deloitte (deloitte.com) — score 45/100
- EY (Ernst & Young) (ey.com) — score 51/100
- KPMG International (kpmg.com) — score 51/100
- Accenture (accenture.com) — score 78/100
- McKinsey & Company (mckinsey.com) — score 53/100