AI search visibility report · 2026-06-21
How AI assistants see adp.com
adp.com has an AI visibility score of 38/100. The site passed 11 of 34 tests. Its strongest areas are Technical Accessibility and Content Structure. The areas to improve are Content Freshness and Schema.org Markup.
How ChatGPT, Claude and Perplexity read adp.com
Readability40/100
Result: weak. 1 of 4 tests passed.
Content is highly technical and dense, making it difficult for general LLM summarization.
Schema.org Markup0/100
Result: weak. 0 of 5 tests passed.
Complete absence of JSON-LD structured data.
Authority & Trust Signals36/100
Result: weak. 2 of 5 tests passed.
Strong social proof and contact links, but lacks physical address and clear publication dates.
Citation & Source Quality47/100
Result: weak. 1 of 4 tests passed.
Good use of inline links for claims, but lacks external authoritative citations (.gov/.edu).
Content Freshness0/100
Result: weak. 0 of 4 tests passed.
No dates found in metadata or visible text to verify content recency.
Content Structure58/100
Result: weak. 2 of 4 tests passed.
Multiple H1s and skipped heading levels hinder structural clarity for LLMs.
Entity Definition35/100
Result: weak. 1 of 4 tests passed.
No dedicated About page or Person schema for authors/leadership.
Technical Accessibility95/100
Result: strong. 4 of 4 tests passed.
Excellent AI crawler access and social metadata implementation.
How adp.com can improve its AI visibility
- Implement JSON-LD Structured Data (high priority)
- Add Visible Publication/Modification Dates (high priority)
- Optimize Heading Hierarchy (medium priority)
- Strengthen Entity Definition with About Page (medium priority)
- Enhance Contact Transparency (medium priority)
How adp.com compares to its competitors
- Paychex (paychex.com) — score 57/100
- Gusto (gusto.com) — score 48/100
- Workday (workday.com) — score 78/100
- Rippling (rippling.com) — score 82/100
- Zenefits (zenefits.com) — score 68/100