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    AI search visibility report · 2026-06-04

    How AI assistants see gusto.com

    gusto.com has an AI visibility score of 48/100. The site passed 19 of 34 tests. Its strongest areas are Technical Accessibility and Readability. The areas to improve are Content Freshness and Schema.org Markup.

    How ChatGPT, Claude and Perplexity read gusto.com

    Readability90/100

    Result: strong. 4 of 4 tests passed.

    Excellent readability with appropriate sentence lengths and clear, active voice.

    Schema.org Markup0/100

    Result: weak. 0 of 5 tests passed.

    No JSON-LD schema detected in the HTML. This is a major gap for LLM indexing.

    Authority & Trust Signals45/100

    Result: weak. 2 of 5 tests passed.

    Strong contact info and trust pages, but lacks structured publication info and author credentials.

    Citation & Source Quality60/100

    Result: average. 3 of 4 tests passed.

    Contains internal and some external links, but lacks citations to high-authority primary sources like government domains.

    Content Freshness0/100

    Result: weak. 0 of 4 tests passed.

    Complete lack of date metadata or visible timestamps on the homepage.

    Content Structure69/100

    Result: average. 4 of 4 tests passed.

    Good use of semantic HTML and sections, but heading hierarchy is inconsistent.

    Entity Definition43/100

    Result: weak. 2 of 4 tests passed.

    Strong brand consistency and About page, but fails on author identification and structured entity markup.

    Technical Accessibility95/100

    Result: strong. 4 of 4 tests passed.

    Excellent technical setup with AI crawler access, meta descriptions, and social tags.

    How gusto.com can improve its AI visibility

    • Implement Core JSON-LD Schema (high priority)
    • Add Visible Recency Signals (high priority)
    • Define Author Entities (medium priority)
    • Improve Citation Quality (medium priority)
    • Fix Heading Hierarchy (low priority)

    How gusto.com compares to its competitors