AI search visibility report · 2026-11-04
How AI assistants see havas.com
havas.com has an AI visibility score of 38/100. The site passed 14 of 34 tests. Its strongest areas are Content Structure and Technical Accessibility. The areas to improve are Content Freshness and Schema.org Markup.
How ChatGPT, Claude and Perplexity read havas.com
Readability40/100
Result: weak. 2 of 4 tests passed.
Content is difficult to read with very long sentences.
Schema.org Markup0/100
Result: weak. 0 of 5 tests passed.
No JSON-LD or microdata schema found on the page.
Authority & Trust Signals28/100
Result: weak. 1 of 5 tests passed.
Trust pages are excellent, but contact details and author credentials are missing.
Citation & Source Quality74/100
Result: average. 3 of 4 tests passed.
Good use of internal and external links, but lacks high-authority (.gov/.edu) citations.
Content Freshness0/100
Result: weak. 0 of 4 tests passed.
No visible or machine-readable dates found on the analyzed page.
Content Structure80/100
Result: strong. 4 of 4 tests passed.
Excellent heading hierarchy and semantic HTML usage.
Entity Definition20/100
Result: weak. 1 of 4 tests passed.
Lacks a dedicated about page and author identification schema.
Technical Accessibility75/100
Result: average. 3 of 4 tests passed.
Good crawler access and JS independence, but lacks social meta tags.
How havas.com can improve its AI visibility
- Add Core JSON-LD Schema (high priority)
- Implement Publication Dates (high priority)
- Develop Comprehensive About Page (high priority)
- Complete Contact Information (medium priority)
- Implement Social Meta Tags (medium priority)
- Improve Readability Scores (low priority)
How havas.com compares to its competitors
- WPP (wpp.com) — score 50/100
- Publicis Groupe (publicisgroupe.com) — score 25/100
- Omnicom Group (omnicomgroup.com)
- Interpublic Group (IPG) (interpublic.com) — score 69/100
- Dentsu (dentsu.com) — score 41/100