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    AI search visibility report · 2026-11-03

    How AI assistants see interpublic.com

    interpublic.com has an AI visibility score of 69/100. The site passed 23 of 34 tests. Its strongest areas are Citation & Source Quality and Content Freshness. The areas to improve are Authority & Trust Signals and Content Structure.

    How ChatGPT, Claude and Perplexity read interpublic.com

    Readability70/100

    Result: average. 3 of 4 tests passed.

    Sentences are well-structured, but the vocabulary is too complex for general readability.

    Schema.org Markup74/100

    Result: average. 4 of 5 tests passed.

    Core technical schema is excellent, but missing content-specific schemas for news and articles.

    Authority & Trust Signals54/100

    Result: weak. 1 of 5 tests passed.

    Strong publication dates but weak contact details and missing credential schema.

    Citation & Source Quality75/100

    Result: average. 3 of 4 tests passed.

    Good inline citations but lacks links to high-authority external domains.

    Content Freshness75/100

    Result: average. 3 of 4 tests passed.

    Excellent recency and date visibility, but lacks explicit update signals like changelogs.

    Content Structure66/100

    Result: average. 2 of 4 tests passed.

    Good semantic HTML use, but broken heading hierarchy and poor paragraph length balance.

    Entity Definition72/100

    Result: average. 4 of 4 tests passed.

    Strong About page and brand consistency, but lacks Person schema for key leaders.

    Technical Accessibility70/100

    Result: average. 3 of 4 tests passed.

    Excellent AI crawler access, but meta descriptions are too short and JS dependency is high.

    How interpublic.com can improve its AI visibility

    • Fix Heading Hierarchy and Multiple H1s (high priority)
    • Implement Content-Specific Schema Markup (high priority)
    • Complete Contact Information Details (medium priority)
    • Optimize Meta Description Length (medium priority)
    • Add Visible Update Signals (low priority)

    How interpublic.com compares to its competitors