AI search visibility report · 2026-06-20
How AI assistants see gartner.com
gartner.com has an AI visibility score of 53/100. The site passed 15 of 34 tests. Its strongest areas are Technical Accessibility and Content Structure. The areas to improve are Content Freshness and Readability.
How ChatGPT, Claude and Perplexity read gartner.com
Readability30/100
Result: weak. 0 of 4 tests passed.
Extremely poor readability scores due to massive sentence lengths and high complexity.
Schema.org Markup60/100
Result: average. 3 of 5 tests passed.
Valid JSON-LD present but limited to a VideoObject; missing all core business and webpage schemas.
Authority & Trust Signals45/100
Result: weak. 2 of 5 tests passed.
Strong trust pages and contact info, but lacks specific author credentials and publication dates on the homepage.
Citation & Source Quality48/100
Result: weak. 0 of 4 tests passed.
Lacks authoritative outbound links and formal inline citations for claims made on the homepage.
Content Freshness0/100
Result: weak. 0 of 4 tests passed.
No visible publication or modification dates found, making it difficult for LLMs to verify recency.
Content Structure83/100
Result: strong. 4 of 4 tests passed.
Good use of semantic HTML and organization, though some heading levels are skipped.
Entity Definition51/100
Result: weak. 2 of 4 tests passed.
Has an about page and consistent branding, but lacks Person schema for analysts.
Technical Accessibility93/100
Result: strong. 4 of 4 tests passed.
Excellent technical setup with full AI crawler access and social meta tags.
How gartner.com can improve its AI visibility
- Implement Core Entity Schema (high priority)
- Reduce Sentence Complexity (high priority)
- Add Visible Freshness Signals (medium priority)
- Enhance Author/Analyst Entities (medium priority)
- Improve Fact Verification Signals (low priority)
How gartner.com compares to its competitors
- Forrester Research (forrester.com) — score 70/100
- IDC (International Data Corporation) (idc.com) — score 70/100
- Accenture (accenture.com) — score 78/100
- McKinsey & Company (mckinsey.com) — score 53/100