AI search visibility report · 2026-06-20
How AI assistants see idc.com
idc.com has an AI visibility score of 70/100. The site passed 22 of 34 tests. Its strongest areas are Technical Accessibility and Readability. The areas to improve are Citation & Source Quality and Authority & Trust Signals.
How ChatGPT, Claude and Perplexity read idc.com
Readability80/100
Result: strong. 4 of 4 tests passed.
Sentences are well-structured for a professional audience, though the Flesch-Kincaid score indicates high complexity (typical for B2B research).
Schema.org Markup68/100
Result: average. 4 of 5 tests passed.
Core Organization and WebSite schemas are excellent, but the site lacks content-specific schemas (Article, FAQ) for its research snippets.
Authority & Trust Signals60/100
Result: average. 2 of 5 tests passed.
Strong corporate signals with clear contact info and recent publication dates, but lacks structured social proof and detailed author credentials in schema.
Citation & Source Quality40/100
Result: weak. 0 of 4 tests passed.
Claims are made based on internal data, but there is a lack of authoritative external citations to support broader market context.
Content Freshness75/100
Result: average. 3 of 4 tests passed.
Excellent freshness with content modified within 24 hours of the analysis date. Clear publication and modification dates are present.
Content Structure77/100
Result: average. 3 of 4 tests passed.
Good use of semantic HTML and sections, but the heading hierarchy is inconsistent with skipped levels.
Entity Definition65/100
Result: average. 2 of 4 tests passed.
Strong brand consistency and a clear About page, but fails to define individual analysts as entities via Person schema.
Technical Accessibility95/100
Result: strong. 4 of 4 tests passed.
Excellent technical setup with AI-friendly robots.txt, meta descriptions, and content that is accessible without JavaScript.
How idc.com can improve its AI visibility
- Add Person Schema for Analysts (high priority)
- Implement Content-Specific Schemas (high priority)
- Enhance External Citations (medium priority)
- Fix Heading Hierarchy Gaps (medium priority)
- Structure Physical Address Data (low priority)
How idc.com compares to its competitors
- Gartner (gartner.com) — score 53/100
- Forrester Research (forrester.com) — score 70/100
- Canalys (canalys.com) — score 42/100
- Strategy Analytics (strategyanalytics.com) — score 51/100