ing.es — AI Search Visibility Report
Overall score: 79/100
AI search visibility analysis for ing.es. LLMao scored ing.es 79/100 across 8 LLM-readiness categories including crawlability, semantic content, structured data, authority signals, and answer-engine clarity.
Analyzed URL
Category breakdown
- readability: 90/100 — High readability with clear, active voice and short sentences. Jargon is well-managed.
- schema_markup: 80/100 — Strong Organization and WebSite schemas present, but missing specific Product/FinancialService schemas.
- authority_trust: 85/100 — Strong organizational trust with clear contact info and legal pages, but lacks individual author expertise for financial advice.
- citation_sources: 60/100 — Claims are generally self-referential. Lacks outbound links to regulatory bodies (CNMV, Bank of Spain) for verification.
- content_freshness: 40/100 — No visible publication or modification dates found on the homepage, though copyright is current.
- content_structure: 80/100 — Good use of semantic HTML and organization, but heading hierarchy is inconsistent.
- entity_definition: 95/100 — Excellent Organization schema and consistent brand naming. Key terms are well-defined.
- technical_accessibility: 85/100 — Excellent meta descriptions and social meta, but robots.txt is generic.
Top recommendations
- Implement Visible Modification Dates (Content Freshness): Add visible 'Last Updated' dates to product pages and the homepage to signal content recency to LLM crawlers. Currently, no specific dates are visible in the main content area.
- Add Detailed Financial Product Schema (Schema Markup): Expand JSON-LD to include specific Product or FinancialProduct schemas for the 'Cuenta NÓMINA' and 'Hipoteca NARANJA' instead of just listing them in an OfferCatalog.
- Enhance Social Proof with Review Schema (Authority & Trust Signals): Include specific customer testimonials with Review schema on the homepage. While '16 years recommended' is mentioned, individual verified reviews are more persuasive for LLMs.
- Optimize Heading Hierarchy (Content Structure): Fix the heading hierarchy. The homepage uses multiple H1-style visual elements but lacks a clear H1 -> H2 -> H3 nested structure in the source code.
- Update Robots.txt for AI Crawlers (Technical Accessibility): Explicitly allow LLM-specific crawlers (GPTBot, ClaudeBot) in robots.txt to ensure full indexing of deep product pages.