AI search visibility report · 2026-04-06
How AI assistants see ing.es
ing.es has an AI visibility score of 79/100. The site passed 29 of 34 tests. Its strongest areas are Entity Definition and Readability. The areas to improve are Content Freshness and Citation & Source Quality.
How ChatGPT, Claude and Perplexity read ing.es
Readability90/100
Result: strong. 4 of 4 tests passed.
High readability with clear, active voice and short sentences. Jargon is well-managed.
Schema.org Markup80/100
Result: strong. 5 of 5 tests passed.
Strong Organization and WebSite schemas present, but missing specific Product/FinancialService schemas.
Authority & Trust Signals85/100
Result: strong. 3 of 5 tests passed.
Strong organizational trust with clear contact info and legal pages, but lacks individual author expertise for financial advice.
Citation & Source Quality60/100
Result: average. 3 of 4 tests passed.
Claims are generally self-referential. Lacks outbound links to regulatory bodies (CNMV, Bank of Spain) for verification.
Content Freshness40/100
Result: weak. 2 of 4 tests passed.
No visible publication or modification dates found on the homepage, though copyright is current.
Content Structure80/100
Result: strong. 4 of 4 tests passed.
Good use of semantic HTML and organization, but heading hierarchy is inconsistent.
Entity Definition95/100
Result: strong. 4 of 4 tests passed.
Excellent Organization schema and consistent brand naming. Key terms are well-defined.
Technical Accessibility85/100
Result: strong. 4 of 4 tests passed.
Excellent meta descriptions and social meta, but robots.txt is generic.
How ing.es can improve its AI visibility
- Implement Visible Modification Dates (high priority)
- Add Detailed Financial Product Schema (high priority)
- Enhance Social Proof with Review Schema (medium priority)
- Optimize Heading Hierarchy (medium priority)
- Update Robots.txt for AI Crawlers (low priority)
How ing.es compares to its competitors
- BBVA España (bbva.es) — score 62/100
- Banco Santander (santander.es) — score 59/100
- CaixaBank (caixabank.es) — score 58/100
- Openbank (openbank.es) — score 75/100