AI search visibility report · 2026-10-27
How AI assistants see joann.com
joann.com has an AI visibility score of 32/100. The site passed 9 of 34 tests. Its strongest areas are Technical Accessibility and Content Structure. The areas to improve are Content Freshness and Schema.org Markup.
How ChatGPT, Claude and Perplexity read joann.com
Readability30/100
Result: weak. 0 of 4 tests passed.
Extremely long sentences and low readability scores make the content difficult for LLMs to process.
Schema.org Markup0/100
Result: weak. 0 of 5 tests passed.
No JSON-LD or microdata schemas were found on the page.
Authority & Trust Signals10/100
Result: weak. 0 of 5 tests passed.
The site lacks basic contact information and publication dates, though it includes a privacy policy.
Citation & Source Quality47/100
Result: weak. 1 of 4 tests passed.
High volume of internal/navigational links but lacks external authoritative citations.
Content Freshness0/100
Result: weak. 0 of 4 tests passed.
No visible dates or update signals were detected in the content or metadata.
Content Structure71/100
Result: average. 3 of 4 tests passed.
Strong heading hierarchy and semantic HTML, but paragraph structure is poor for LLM parsing.
Entity Definition15/100
Result: weak. 1 of 4 tests passed.
Lacks a dedicated about page and author identification, though brand naming is consistent.
Technical Accessibility95/100
Result: strong. 4 of 4 tests passed.
Excellent crawler access and meta descriptions, with good JS independence.
How joann.com can improve its AI visibility
- Implement JSON-LD Schema Markup (high priority)
- Improve Contact and Trust Signals (high priority)
- Optimize Sentence Structure for Readability (medium priority)
- Add Content Freshness Signals (medium priority)
- Define Entity and Brand Relationships (medium priority)
How joann.com compares to its competitors
- Hobby Lobby (hobbylobby.com)
- Fabric.com (Amazon) (fabric.com)
- Walmart (walmart.com)
- Etsy (etsy.com) — score 53/100