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Why doesn't ChatGPT recommend my site?
If assistants name your competitors and not you, the cause is usually mechanical rather than mysterious. Here are the reasons we see most often, and how to check which apply to your site.
This runs the complete LLMao scan — the same engine, methodology and scoring used everywhere on the site. You get the full report; we simply open it on the part you came here for.
The usual reasons a site never gets mentioned
- AI crawlers are blocked or partially blocked in robots.txt, so the content was never fetched.
- The main content only appears after JavaScript runs, so the fetched HTML is nearly empty.
- The page never states plainly what the company does, for whom, and where — so a model cannot match it to a question.
- No structured data confirming the organisation, product, or author identity.
- Content is written as brand narrative rather than as answers to the questions people actually ask.
- Few third-party sources describe the business, so models have little corroboration to draw on.
Why competitors get named instead
Assistants assemble answers from the material they can retrieve and verify. A competitor with a clear description, consistent naming, comparison pages, and pages that answer the exact question tends to be an easier source to quote — not necessarily a better product.
That gap is measurable. The LLMao scan reports the same categories for your site and for the competitors it detects, so you can see which specific signals they have and you do not.
What to fix first
- Confirm crawler access and that your HTML contains your content without JavaScript.
- Add a plain-language description of the business near the top of key pages.
- Publish Organization and Product structured data that matches the visible content.
- Create pages that answer the questions prospects ask, in question-shaped headings.
- Keep naming, category words and claims consistent across your site and profiles.
What LLMao checks for chatgpt readiness
These are real tests from the LLMao methodology — the same ones that run in every scan, covering Technical Accessibility, Entity Definition, Content Structure, Authority & Trust Signals.
AI Crawler Access
Technical Accessibility
robots.txt allows GPTBot, ClaudeBot, PerplexityBot, Google-Extended
JavaScript Dependency
Technical Accessibility
Content accessible without excessive JavaScript rendering
Meta Description
Technical Accessibility
Present, descriptive, and within character limits
Social & OG Metadata
Technical Accessibility
Open Graph and Twitter Card metadata present
About Page with Organization Schema
Entity Definition
Dedicated about page with proper Organization structured data
Author Identification
Entity Definition
Author bios with Person schema and consistent naming
Entity Naming Consistency
Entity Definition
Brand and entity names used consistently throughout content
Key Term Definitions
Entity Definition
Important concepts and terms defined clearly on first use
Heading Hierarchy
Content Structure
Proper H1 → H2 → H3 hierarchy without skipped levels
Semantic HTML Elements
Content Structure
Use of article, section, nav, aside, main, header, footer
Content Organization
Content Structure
Clear sections, table of contents, or visual organization
Paragraph Structure
Content Structure
Logical flow with appropriate paragraph lengths (not walls of text)
Author Credentials
Authority & Trust Signals
Author bylines with expertise indicators (titles, affiliations, experience)
Contact Information
Authority & Trust Signals
Physical address, email, phone number visible and verifiable
Trust Pages
Authority & Trust Signals
Privacy policy, terms of service, editorial standards present
Social Proof
Authority & Trust Signals
Reviews, testimonials, or endorsements with proper schema
Publication Information
Authority & Trust Signals
Clear publication dates, update history, editorial process
The same scan also examines readability, schema.org markup, citation & source quality, content freshness — you always get the complete report. See the full methodology.
Frequently asked questions
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Crawler access, content structure, structured data, entity clarity, metadata, trust signals and more — 8 categories, 35+ tests, one report you can save and rescan.
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