AI search visibility report ยท 2026-10-20
How AI assistants see vanguard.com
vanguard.com has an AI visibility score of 41/100. The site passed 13 of 34 tests. Its strongest areas are Readability and Citation & Source Quality. The areas to improve are Content Freshness and Schema.org Markup.
How ChatGPT, Claude and Perplexity read vanguard.com
Readability80/100
Result: strong. 4 of 4 tests passed.
Sentences are well-structured, but the reading ease score is slightly low for general audiences.
Schema.org Markup0/100
Result: weak. 0 of 5 tests passed.
No JSON-LD or microdata found on the page.
Authority & Trust Signals34/100
Result: weak. 0 of 5 tests passed.
Missing core trust pages and publication dates. Contact information is incomplete.
Citation & Source Quality68/100
Result: average. 3 of 4 tests passed.
Good use of inline citations for performance claims, but lacks authoritative outbound links.
Content Freshness0/100
Result: weak. 0 of 4 tests passed.
No machine-readable or visible publication/modification dates found.
Content Structure63/100
Result: average. 3 of 4 tests passed.
Multiple H1 tags and skipped heading levels hinder structural clarity.
Entity Definition40/100
Result: weak. 1 of 4 tests passed.
Lacks an About page and author identification. Entity consistency is strong.
Technical Accessibility60/100
Result: average. 2 of 4 tests passed.
Excellent crawler access and JS independence, but meta description is too short.
How vanguard.com can improve its AI visibility
- Implement Core JSON-LD Schema (high priority)
- Establish Clear Entity Definition (high priority)
- Repair Heading Hierarchy (medium priority)
- Optimize Meta Description Length (medium priority)
- Add Content Freshness Signals (medium priority)
How vanguard.com compares to its competitors
- Fidelity Investments (fidelity.com) โ score 54/100
- Charles Schwab (schwab.com) โ score 68/100
- BlackRock (iShares) (blackrock.com) โ score 59/100
- T. Rowe Price (troweprice.com)