AI search visibility report ยท 2026-10-26
How AI assistants see blackrock.com
blackrock.com has an AI visibility score of 59/100. The site passed 17 of 34 tests. Its strongest areas are Technical Accessibility and Schema.org Markup. The areas to improve are Content Freshness and Readability.
How ChatGPT, Claude and Perplexity read blackrock.com
Readability35/100
Result: weak. 0 of 4 tests passed.
Extremely low readability due to very long, complex sentences typical of financial legal text.
Schema.org Markup80/100
Result: strong. 4 of 5 tests passed.
Excellent technical implementation of core schemas, but lacks specific content-level schemas.
Authority & Trust Signals40/100
Result: weak. 1 of 5 tests passed.
Strong organizational trust but lacks individual author credentials and visible publication dates.
Citation & Source Quality72/100
Result: average. 3 of 4 tests passed.
Good internal linking and inline citations, but lacks links to external authoritative domains.
Content Freshness0/100
Result: weak. 0 of 4 tests passed.
No visible or schema-based dates found, making content appear stale to LLMs.
Content Structure66/100
Result: average. 3 of 4 tests passed.
Paragraphs are well-structured, but semantic HTML and heading hierarchy need repair.
Entity Definition70/100
Result: average. 2 of 4 tests passed.
Excellent organization definition, but fails to identify individual authors.
Technical Accessibility95/100
Result: strong. 4 of 4 tests passed.
Excellent crawler access and JS independence, though social meta is incomplete.
How blackrock.com can improve its AI visibility
- Implement Visible Publication Dates (high priority)
- Simplify Sentence Structure (high priority)
- Define Author Entities with Schema (medium priority)
- Repair Heading Hierarchy and Semantic HTML (medium priority)
- Link to Authoritative Primary Sources (low priority)
How blackrock.com compares to its competitors
- Vanguard (vanguard.com) โ score 41/100
- State Street Global Advisors (statestreet.com)
- Fidelity Investments (fidelity.com) โ score 54/100
- Charles Schwab (schwab.com) โ score 68/100