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    AI search visibility report · 2026-06-22

    How AI assistants see nngroup.com

    nngroup.com has an AI visibility score of 50/100. The site passed 18 of 34 tests. Its strongest areas are Technical Accessibility and Content Structure. The areas to improve are Content Freshness and Schema.org Markup.

    How ChatGPT, Claude and Perplexity read nngroup.com

    Readability70/100

    Result: average. 3 of 4 tests passed.

    Content is professional but dense (Flesch 43.9), which is appropriate for the expert audience but slightly below the general LLM target.

    Schema.org Markup0/100

    Result: weak. 0 of 5 tests passed.

    Complete absence of JSON-LD or any structured data. This is a major missed opportunity for LLM indexing.

    Authority & Trust Signals44/100

    Result: weak. 2 of 5 tests passed.

    Strong trust pages and social proof (client list), but lacks machine-readable credentials and specific contact details like a physical address.

    Citation & Source Quality68/100

    Result: average. 3 of 4 tests passed.

    Good use of inline links for navigation, but lacks citations to external authoritative primary sources (academic/gov).

    Content Freshness0/100

    Result: weak. 0 of 4 tests passed.

    While content appears current (2026 copyright), there are no specific publication or modification dates in the metadata or visible text.

    Content Structure85/100

    Result: strong. 4 of 4 tests passed.

    Excellent heading hierarchy and semantic HTML usage. Content is well-organized for both humans and crawlers.

    Entity Definition48/100

    Result: weak. 2 of 4 tests passed.

    Strong brand consistency and an About page, but lacks Person schema for its famous founders and experts.

    Technical Accessibility100/100

    Result: strong. 4 of 4 tests passed.

    Perfect technical setup for AI crawlers, social sharing, and JS-independent accessibility.

    How nngroup.com can improve its AI visibility

    • Implement Core JSON-LD Schema (high priority)
    • Add Machine-Readable Dates (high priority)
    • Enhance Author Entities with Schema (medium priority)
    • Complete Transparency of Contact Info (medium priority)
    • Strengthen External Authority Citations (low priority)

    How nngroup.com compares to its competitors