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    AI search visibility report · 2026-10-18

    How AI assistants see edx.org

    edx.org has an AI visibility score of 56/100. The site passed 17 of 34 tests. Its strongest areas are Technical Accessibility and Readability. The areas to improve are Content Freshness and Citation & Source Quality.

    How ChatGPT, Claude and Perplexity read edx.org

    Readability75/100

    Result: average. 3 of 4 tests passed.

    Content is clear and readable, though sentences are slightly long.

    Schema.org Markup68/100

    Result: average. 4 of 5 tests passed.

    Valid JSON-LD present but limited to Organization; lacks Course or Product schema.

    Authority & Trust Signals46/100

    Result: weak. 1 of 5 tests passed.

    Strong contact info but lacks publication dates and comprehensive trust pages.

    Citation & Source Quality27/100

    Result: weak. 0 of 4 tests passed.

    Lacks authoritative outbound links and inline citations for factual claims.

    Content Freshness0/100

    Result: weak. 0 of 4 tests passed.

    No visible or machine-readable dates found for content updates.

    Content Structure70/100

    Result: average. 3 of 4 tests passed.

    Good semantic HTML but broken heading hierarchy with multiple H1s.

    Entity Definition55/100

    Result: weak. 2 of 4 tests passed.

    Strong organization identity but lacks author/instructor identification on the homepage.

    Technical Accessibility95/100

    Result: strong. 4 of 4 tests passed.

    Excellent AI crawler access and meta-data implementation.

    How edx.org can improve its AI visibility

    • Implement Visible Publication and Modification Dates (high priority)
    • Deploy Content-Specific Schema Markup (high priority)
    • Standardize Heading Hierarchy (medium priority)
    • Add Authoritative Outbound Citations (medium priority)
    • Expand Trust and Transparency Pages (low priority)

    How edx.org compares to its competitors