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    AI search visibility report · 2026-06-05

    How AI assistants see serif.com

    serif.com has an AI visibility score of 60/100. The site passed 19 of 34 tests. Its strongest areas are Technical Accessibility and Readability. The areas to improve are Content Freshness and Authority & Trust Signals.

    How ChatGPT, Claude and Perplexity read serif.com

    Readability85/100

    Result: strong. 4 of 4 tests passed.

    Excellent sentence length and clarity, though the reading ease is slightly below the ideal 60-70 range.

    Schema.org Markup74/100

    Result: average. 4 of 5 tests passed.

    Valid Organization schema present, but missing critical Product and SoftwareApplication schemas.

    Authority & Trust Signals28/100

    Result: weak. 0 of 5 tests passed.

    Lacks physical contact details and publication dates, though social proof is implied via the Canva association.

    Citation & Source Quality67/100

    Result: average. 3 of 4 tests passed.

    High volume of internal/product links but lacks external authoritative citations to industry standards or research.

    Content Freshness0/100

    Result: weak. 0 of 4 tests passed.

    No dates found in metadata or visible text, making it difficult for LLMs to determine recency.

    Content Structure62/100

    Result: average. 2 of 4 tests passed.

    Good use of semantic HTML but penalized for multiple H1 tags and poor paragraph length distribution.

    Entity Definition70/100

    Result: average. 2 of 4 tests passed.

    Strong brand consistency and About page, but lacks Person schema for authors/leadership.

    Technical Accessibility95/100

    Result: strong. 4 of 4 tests passed.

    Excellent crawler access and social metadata; content is highly accessible without JavaScript.

    How serif.com can improve its AI visibility

    • Implement Visible Publication Dates (high priority)
    • Expand Content Schemas (high priority)
    • Enhance Contact Transparency (medium priority)
    • Fix Heading Hierarchy (medium priority)
    • Implement Author Person Schema (low priority)

    How serif.com compares to its competitors