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    AI search visibility report · 2026-06-07

    How AI assistants see blizzard.com

    blizzard.com has an AI visibility score of 39/100. The site passed 11 of 34 tests. Its strongest areas are Technical Accessibility and Content Structure. The areas to improve are Content Freshness and Citation & Source Quality.

    How ChatGPT, Claude and Perplexity read blizzard.com

    Readability50/100

    Result: weak. 1 of 4 tests passed.

    Sentence length is extremely high (52.6 words avg) due to list-heavy content, though vocabulary is accessible.

    Schema.org Markup40/100

    Result: weak. 2 of 5 tests passed.

    Valid JSON-LD block found but it is nearly empty, lacking all core and content-specific schemas.

    Authority & Trust Signals28/100

    Result: weak. 1 of 5 tests passed.

    Strong trust pages (Privacy/Terms) but lacks visible publication dates and author credentials.

    Citation & Source Quality22/100

    Result: weak. 0 of 4 tests passed.

    High volume of external links but none to authoritative third-party sources; zero inline citations.

    Content Freshness0/100

    Result: weak. 0 of 4 tests passed.

    No detectable publication or modification dates in metadata or visible text.

    Content Structure52/100

    Result: weak. 1 of 4 tests passed.

    Excessive H1 tags (18) and poor paragraph structure (avg 2 words) hinder LLM parsing.

    Entity Definition33/100

    Result: weak. 2 of 4 tests passed.

    About page exists but lacks Organization schema; no author identification.

    Technical Accessibility93/100

    Result: strong. 4 of 4 tests passed.

    Excellent technical setup with full AI crawler access and strong social metadata.

    How blizzard.com can improve its AI visibility

    • Implement Core and Content Schemas (high priority)
    • Fix Heading Hierarchy and Redundancy (high priority)
    • Add Publication and Modification Dates (medium priority)
    • Enhance Entity Definition and Author Bios (medium priority)
    • Improve Outbound Citation Quality (low priority)

    How blizzard.com compares to its competitors