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    AI search visibility report · 2026-06-05

    How AI assistants see bing.com

    bing.com has an AI visibility score of 28/100. The site passed 7 of 34 tests. Its strongest areas are Technical Accessibility and Citation & Source Quality. The areas to improve are Content Freshness and Schema.org Markup.

    How ChatGPT, Claude and Perplexity read bing.com

    Readability25/100

    Result: weak. 0 of 4 tests passed.

    Extremely low readability score due to long, complex sentences in the news carousel and lack of paragraph breaks.

    Schema.org Markup0/100

    Result: weak. 0 of 5 tests passed.

    Zero JSON-LD blocks found. This is a major missed opportunity for a search engine to define itself to other AI agents.

    Authority & Trust Signals8/100

    Result: weak. 0 of 5 tests passed.

    Lacks visible contact info, trust pages, and publication dates on the homepage. Trust is inherited from the brand rather than on-page signals.

    Citation & Source Quality47/100

    Result: weak. 1 of 4 tests passed.

    High volume of external links (news carousel), but lacks formal citations or primary source attribution for homepage claims.

    Content Freshness0/100

    Result: weak. 0 of 4 tests passed.

    While the news content is clearly current (June 2026), there are no machine-readable publication or modification dates in the code.

    Content Structure36/100

    Result: weak. 1 of 4 tests passed.

    Missing H1 and paragraph tags. Semantic HTML is present but the content hierarchy is flat.

    Entity Definition35/100

    Result: weak. 1 of 4 tests passed.

    No dedicated About page or Person schema for authors. Entity consistency is high due to brand dominance.

    Technical Accessibility88/100

    Result: strong. 4 of 4 tests passed.

    Excellent crawler access and JS-independent content. Meta description is present but slightly long.

    How bing.com can improve its AI visibility

    • Add Core JSON-LD Schema (high priority)
    • Fix Heading Hierarchy (high priority)
    • Implement Paragraph Tags (medium priority)
    • Expose Trust Pages (medium priority)
    • Strengthen Entity Definition (low priority)

    How bing.com compares to its competitors